Success rates for hypnotic smoking cessation
I'm often asked why I don't quote success rates. Advertising of any service or product to help smokers to quit is strictly regulated. In many ways, that's as it should be; it protects those wishing to stop and helps them to make educated decisions about the methods most likely to help them.
The Advertising Standards Agency (A.S.A.) says advertisers must hold 'robust' and 'rigorous' proof to back up any claims made about success rates. This rules out many of the ways therapists traditionally estimated the success rates they published.
If you see anyone still doing so, ask what evidence they have to back up their claims and how they calculate their successes; for example, how information was collected, over what period of time, how many people were involved and how long clients had to stop for before being counted as a success. Ask to see the evidence.
According to the A.S.A., claims should not be made based on the number of people who do not come to follow up sessions. They also say that telephoning clients to ask if they have stopped is 'not robust enough to prove definitive success rates' (Dune Hypnotherapy Group, 5 November 2003).
They then go on to say 'Blood tests are likely to be the only way of ascertaining whether people have given up smoking.'
I cannot follow up your therapy with blood tests, so I can't legally or ethically quote a success rate.
Does hypnotherapy work for smokers?
Although I'm unable to publish personal success rates, there is information in the public domain which gives you an idea of how well hypnotherapy as a method works.
Research comparing many different studies of hypnotherapy has shown that on average smokers are over five times more likely to break the habit with hypnosis than by willpower alone. Hypnotherapy in general is also proven to be more than twice as effective as nicotine gum.
Below are a couple of useful articles I found on a trawl through the Internet in 2012. In case you haven't guessed (!) I didn't personally take part in any of these studies. But I'm including them here as they seem to be well referenced and to come from reputable sources. I've provided links, so you can read the originals, and screen shots in case the originals are taken down. I'll add more studies from time to time, or you can probably Google some more for yourself.
According to New Scientist, 'Hypnosis is the most effective way of giving up smoking'.
Link to this Report 1 Screenshot 1 (New Scientist précis)
Link to this Report 2 Screenshot 2 (More complete version of article)
Wiki Answers cites a variety of studies which used hypnosis to help with different topics and issues. The studies done with smokers identified up to a 90.6% success rate.
Link to this Report Screenshot
Although these results are very positive, hypnosis wasn't right for everyone who took part. As it says elsewhere on this site, hypnotherapy is not mind control or a magic wand. Choice is always part of the decision to quit smoking and you have to actively make that choice in order for it to be successful for you.
However, if you really want to stop smoking, one session of hypnotherapy could be just the help you need.
To find out about about my four step support programme for those wishing to stop smoking, click HERE
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